Reformation, the rapidly growing womenswear retailer known for its celebrity clientele, is preparing to file for an initial public offering (IPO) as early as this summer, according to sources familiar with the plans. The company could confidentially submit paperwork for the IPO within the next week, aiming for a public debut as soon as July, although the timeline remains subject to change.

The Los Angeles-based brand is on track to generate more than $500 million in revenue this year, reflecting significant growth since its founding in 2009. Originally launched as a vintage clothing boutique, Reformation gained early prominence for its dresses worn by high-profile figures such as Jennifer Aniston, Kendall Jenner, Taylor Swift, Meghan Markle, and Hailey Bieber. The brand has since expanded its product offerings to include denim, footwear, handbags, and swimwear.

With retail locations across the United States, Reformation has also begun to scale internationally, opening a flagship store in Paris late last year, as well as additional outlets in Toronto and London. The company markets itself as a sustainable and climate-conscious brand, using the slogan “Being naked is the #1 most sustainable option. We’re #2.” This emphasis on eco-friendly fashion forms a central part of its identity.

Reformation is majority-owned by private equity firm Permira, which acquired the stake in 2019. An IPO would provide a strategic exit opportunity for Permira amid a broader backdrop where private equity firms are seeking to return capital to investors. The IPO market, which had been sluggish due to elevated interest rates, is showing signs of renewed activity.

Recent high-profile offerings, including rocket maker SpaceX and anticipated listings from artificial intelligence companies OpenAI and Anthropic, have helped revive enthusiasm in the public markets. According to data from Dealogic, 2026 is on track to be the most active year for traditional IPOs in the United States since 2021, with activity continuing to build through June.

Reformation’s potential public offering reflects both its rapid growth and broader trends in capital markets, as investors demonstrate renewed appetite for newly public companies. The filing would mark a significant milestone for the retailer as it seeks to capitalize on favorable market conditions.