Robbie Williams has entered a new phase in his career by signing with ATC Management, the company that also represents Radiohead. This move follows his amicable split earlier this year from Michael Loney, his manager of 14 years. The change comes shortly after Williams surpassed The Beatles to become the artist with the most number one albums in UK chart history, boasting 16 chart-topping releases including his breakthrough album "Life Thru A Lens."
Williams, who released his album "Britpop" in January, expressed enthusiasm about his new partnership, highlighting the creative potential ahead. Sources close to the singer describe him as eager to embark on a fresh chapter, supported by a management team they say is well-equipped to guide his evolving artistic direction. The source also noted that while Williams has achieved considerable success in recent years, he views change as an important element for growth.
ATC Management, whose roster includes notable musicians such as Nick Cave and PJ Harvey, praised Williams as one of the UK’s most enduring and iconic talents. The company anticipates a busy year for the artist, with plans for major European festival appearances followed by headlining tours across South America, Australia, and New Zealand. They emphasized Williams’ status as a global star and their commitment to supporting the next stage of his career.
In addition to his new management deal, Williams has aligned with WME, the agency representing Adele, as his worldwide representative. His recent activities include contributing the official FIFA anthem "Desire" for the World Cup, receiving the PRS For Music Icon award at last year’s Ivor Novello Awards, releasing the autobiographical film "Better Man" in 2024, and appearing in a critically acclaimed Netflix documentary series.
Williams previously disclosed that he has five new albums ready and described himself as a "‘more’ monster," underscoring his relentless drive for new creative projects. As he embarks on this new management relationship, it appears the singer is poised to continue a prolific and dynamic career.
