The Strokes’ debut album “Is This It,” released in the early 2000s, remains a defining moment in the band’s 25-year career, embodying a moment of youthful uncertainty and raw rock energy. Steven Hyden’s new book explores the cultural significance of the album and the band’s trajectory, tracing their impact on rock music and broader shifts in popular culture over the past two and a half decades.
Comprised of five members who emerged from Manhattan’s music scene, the Strokes crafted “Is This It” with a sound that blended familiar influences—ranging from the Velvet Underground to the New York Dolls—with a fresh, almost alien perspective on rock. The album quickly generated hype, credited by critics as a possible revival of rock ’n’ roll’s relevance. However, while the band went on to release six more albums, none matched the widespread critical acclaim or cultural impact of their debut. This dual legacy of near-mythical status intertwined with perceived shortcomings has since shaped how the Strokes are remembered.
Hyden, an avid fan of the band, frames the story through an analysis of shifting musical and cultural landscapes rather than presenting new revelations about the band itself. He situates the Strokes within a moment when rock was widely believed to be in decline, and attempts to understand why they were perceived as saviors of the genre—and why that transformation never materialized as anticipated. Beyond the band, Hyden examines broader changes, such as the decline of bands’ cultural dominance overall and the rise of solo artists in mainstream music.
One notable gap in Hyden’s narrative is his limited engagement with the band’s recent resurgence, particularly their strong following among younger Gen Z audiences. Despite this, recent tour sellouts and new material suggest continuing relevance and enduring popularity.
Throughout the book, Hyden assumes the role of what he calls a “rock friend,” one who shares knowledge, connects musical lineages, and invites readers into the culture surrounding the Strokes and rock music more generally. His approach goes beyond mere nostalgia, using the band’s story as a lens to explore larger questions about musical taste, cultural shifts, and how music functions as a way of understanding the world.
For longtime Strokes fans, the book offers both a detailed retrospective and a celebration of the band’s influence, recalling moments of youthful exuberance and reflection embedded in their work. For others, it provides a model of passionate engagement with music and culture—an invitation to develop one’s own deep connection through curiosity and shared experience. In an era dominated by digital content, Hyden’s account reasserts the potential of the written word to offer profound insight and companionship in music appreciation.
