Rucksack maker Lowe Alpine sold to Chinese

By the Editorial Team · Tuesday, October 27, 2026

Hangzhou-based ATG Brands has acquired the intellectual property rights and brand assets of UK rucksack maker Lowe Alpine from Equip. This move is part of ATG Brands’ effort to grow its presence in the outdoor gear market by building on Lowe Alpine’s established reputation, while the original company continues its product development independently.

Hangzhou-based ATG Brands has acquired the intellectual property rights to Lowe Alpine, a rucksack manufacturer previously owned by UK outdoor clothing specialist Equip. The transaction, which includes the Lowe Alpine trademark, logo, and related brand assets, was finalized for an undisclosed sum.

The deal does not encompass Lowe Alpine’s physical inventory, dedicated workforce, or operating facilities. According to Mr. Gearing, operating partner of Lowe Alpine Europe, the company remains focused on producing reliable, thoughtfully designed outdoor gear for enthusiasts.

ATG Brands’ acquisition reflects its strategy to expand its portfolio in the outdoor equipment sector by leveraging the established reputation of Lowe Alpine. The terms and impact of the transaction on local operations or existing staff have not been detailed.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.