Scotland rugby captain Sione Tuipulotu has called for the sport to revamp its image in order to better compete with football on a global stage. Speaking ahead of Scotland’s Nations Championship match against Argentina in Córdoba, the Australian-born centre emphasized the need for rugby to cultivate stronger fan engagement and player visibility.

Tuipulotu, 29, who has been following the ongoing Rugby World Cup from Argentina, highlighted the event’s scale and the intensity of support it has generated as a reminder of the sport’s worldwide reach. Reflecting on the passionate atmosphere he witnessed during the tournament, as well as the fervent backing of Celtic football supporters he observed at matches in Glasgow last season, Tuipulotu suggested rugby could benefit from similar levels of fan involvement.

Having lived in Glasgow for several years, Tuipulotu noted that he experienced limited recognition outside of rugby circles initially, contrasting with the high-profile status football players often enjoy. He urged rugby authorities and stakeholders to adopt fresh strategies that elevate player profiles and enhance accessibility. Citing recent efforts involving Henry Pollock and Finn Russell partnering with promoter Eddie Hearn and Matchroom, Tuipulotu urged for wider support of initiatives that allow athletes to express genuine opinions, rather than relying on scripted media interactions.

Scotland faces Argentina this afternoon in their opening game of the Nations Championship. The squad is eager to rebound from a defeat to the Pumas last autumn. Tuipulotu acknowledged the emotional impact of that loss and noted it prompted important internal discussions within the team. He remains optimistic about the group’s progress and believes the experience has fostered growth ahead of the upcoming contest.