‘Salalah Eye’: A Distinguished Tourism Project in Dhofar Governorate

By the Editorial Team · Thursday, September 17, 2026

The Dhofar Governorate in Salalah, Oman, has opened the "Salalah Eye" entertainment and tourism complex along Al Haffa Beach, enhancing the region's attractions for visitors. This development supports the area's rising tourist numbers, with over 1.1 million arrivals in 2026, and is part of wider efforts to diversify tourism and boost the local economy through public-private partnerships.

Salalah, Oman’s Dhofar Governorate, has recently seen notable advancement in its tourism infrastructure with the opening of the “Salalah Eye” project, a new entertainment and tourism development located along Al Haffa Beach. This initiative is part of a broader trend in the region, which has attracted increased attention from domestic and international tourists, particularly from the Gulf Cooperation Council (GCC) states, due to its pleasant summer climate and diverse natural attractions.

Over the summer of 2026, Dhofar welcomed approximately 1.1 million visitors by the end of August, reflecting a significant rise in tourism activity. The growth has been supported by enhanced air connectivity, with Salalah Airport accommodating up to 90 daily flights, facilitating easier access for travelers. This surge underscores the region’s expanding appeal as a coastal destination offering a blend of leisure, entertainment, shopping, and scenic views of the Arabian Sea and the Indian Ocean.

“Salalah Eye” capitalizes on the unique environmental qualities of Dhofar, contributing to the diversification of the tourism sector and strengthening the local economy. The project offers panoramic views of Salalah and its surrounding landscape, providing an upscale experience aimed at enriching the overall visitor offering in the governorate.

The development is a result of coordinated efforts involving Dhofar Municipality and various investment authorities, highlighting the role of public-private partnerships in advancing regional tourism initiatives. These collaborations align with Oman’s broader strategy to enhance its tourism assets and stimulate economic growth by attracting more visitors and promoting urban and commercial activity.

In parallel, Oman plans to launch the “Muttrah Cable Car” project in Muscat, further demonstrating the country’s commitment to expanding its range of tourist attractions. Both projects are expected to play a key role in elevating Oman’s profile as a destination within the Gulf and the wider international market.

Authorities in Dhofar hope that the “Salalah Eye” project will continue to drive tourism growth, increase revenue streams, and contribute to the diversification of the local economy over the coming years, supporting Oman’s overall economic development goals.

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