Nearly half of adults in the United Kingdom do not apply sunscreen daily, according to recent observations, with some surveys indicating daily usage rates as low as 8 percent among men. Commonly cited reasons for this low adoption include an aversion to the greasy texture traditionally associated with sunscreens, despite almost a third of the population reportedly using moisturizers regularly.

Recent developments in sunscreen formulation have addressed many of these concerns, presenting lightweight, non-greasy options that function similarly to facial moisturizers while offering broad-spectrum protection against ultraviolet (UV) rays. These new products aim to reduce the risk of premature skin aging and skin cancers without compromising comfort or cosmetic acceptability.

One notable example is La Roche-Posay’s Anthelios UVAIR Serum Sunscreen SPF50, which is available in clear and tinted versions. The clear version has been praised for its suitability across a wide range of skin tones and types. It is described as non-oily, providing comfort for drier skin types, and remaining virtually invisible under makeup. Although no product can be guaranteed for every individual, including those with sensitive skin conditions, trials with individuals affected by rosacea, eczema, and acne reportedly yielded positive results, with users returning the product for further use.

Another product gaining attention is Dr Althea’s Aqua Glowing Sunscreen SPF50, a Korean brand increasingly popular in high-street markets. Designed for drier skin types, the product defies expectations by offering a fluid, rapidly absorbed formula that avoids any heavy or greasy feel. It contains ingredients like panthenol and ceramides that contribute to a soothing effect, leaving a fresh, natural glow that is not reminiscent of typical makeup. The product reportedly maintains a hydrated, healthy skin appearance for hours.

The market also features Naked Sundays’ CabanaClear Water Gel Serum SPF50, noted for its exceptionally light, watery texture and minimal visibility on the skin. This sunscreen is positioned as particularly appealing to individuals who typically avoid oily products.

Users have reported that these newer formulations cause less irritation, including stinging in the eyes—a common issue with synthetic UV filters—further encouraging daily use. Many of these products are suitable for use as standalone morning skincare, potentially replacing traditional moisturizers and thus simplifying routine application.

These advancements suggest a growing range of effective, cosmetically elegant sun protection options that may help address longstanding barriers to regular sunscreen use.