Sam Fender has publicly criticised the ticket prices for his upcoming 2027 Proper Massive Stadium Tour, describing them as inflated and promising to adjust them. The 32-year-old singer-songwriter, known for hits such as "Seventeen Going Under" and "Rein Me In" featuring Olivia Dean, recently announced tour dates that include two performances at Wembley Stadium in London, as well as shows at Newcastle’s St James’ Park, Cardiff’s Principality Stadium, Dublin’s Marley Park, Edinburgh’s Murrayfield Stadium, and Manchester’s Etihad Stadium.
Fender responded directly to fan concerns shared on social media regarding the cost of standing tickets at Wembley, which reportedly could reach up to £130.75. An Instagram post by a user named Gavin Davis highlighted a split in standing ticket categories: “front standing” priced at £130.75 and standard standing at £98.85. Seating tickets, according to the post, ranged from £64.75 to £130.75. Fender described this pricing structure as unfair and said he was unaware of such practices being routine. He emphasised that prices should only reflect the expenses involved in staging the show and pledged to prevent such tiered standing pricing on his tour.
This is not Fender’s first public stance against high concert prices. Last year, he joined other prominent British musicians in calling for a government-imposed cap on ticket resale prices to ensure broader public access to live performances. This collective effort came after the Oasis reunion tour drew widespread criticism, with resale prices reaching as high as £4,442 on secondary platforms. Following fan complaints, Ticketmaster faced scrutiny over ticket pricing dynamics for the Oasis shows, which the Competition and Markets Authority (CMA) investigated. The CMA concluded there was no evidence of dynamic pricing, but highlighted that Ticketmaster had released a limited number of standing tickets at a lower cost before offering the rest at higher prices without clear communication to buyers.
In his latest comments, Fender reiterated his concern about inflated ticket costs, stating, “I’m not happy with these prices, they’re getting changed.” The musician’s pushback reflects ongoing frustrations among artists and fans alike over pricing transparency and affordability in the live music industry.
Fender has garnered significant success in recent years, boasting four UK top-10 singles and three UK number-one albums. His collaboration with Olivia Dean on “Rein Me In” set a UK chart record by remaining at number one for 23 weeks. Other well-known tracks include “Hypersonic Missiles” and “People Watching.” As his stadium tour approaches, Fender’s advocacy for fairer ticket pricing continues to resonate within the music community.