Samsung foldable phone users are expressing frustration following Apple’s recent launch of its first foldable device, the iPhone Duo, citing a renewed sense of underappreciation despite having access to similar technology for years. Rasheed Richmond, a 48-year-old tech CEO from Los Angeles and a long-time Samsung foldable user, described the social challenges he has faced as one of the few non-iPhone users in his professional and social circles.

Richmond noted that since Apple announced the iPhone Duo, his Samsung device has attracted more attention, but often for unexpected reasons. Colleagues and acquaintances have expressed curiosity about his phone only after witnessing Apple’s entry into the foldable market, with many acknowledging that they had not fully understood the appeal of foldable phones until Apple introduced its version.

Despite his efforts to promote Samsung’s foldable technology, Richmond said most people are hesitant to switch, explaining that few seem willing to take the risk of adopting an unfamiliar device. “They don’t feel brave enough,” he remarked.

Samsung’s community of users, often referred to informally as “Samsung Nation,” has long experienced a sense of marginalization compared to the broader iPhone user base. The launch of Apple’s foldable phone last week appeared to intensify these feelings, as social media accounts affiliated with Samsung expressed skepticism about the touted novelty of Apple’s features, many of which have been standard on Samsung’s foldable models for several years.

Fans argue that Apple is late to the foldable phone market yet is receiving disproportionate credit for innovation. This perception underscores a broader competitive dynamic between the two technology giants, where Samsung’s earlier advancements are often overshadowed by Apple’s influence and brand prestige.

The introduction of the iPhone Duo has spotlighted the evolving foldable smartphone category, prompting renewed discussion about innovation timelines and market leadership within the industry. While Apple seeks to establish itself in this segment, Samsung’s established user base highlights the complexities of consumer loyalty and perception in a rapidly changing technological landscape.