Saudi Crown Prince Launches CEER Cars Supporting Vision 2030

By the Editorial Team · Tuesday, September 22, 2026

Saudi Crown Prince Mohammed bin Salman unveiled the first passenger vehicles produced by Saudi automaker CEER, introducing the Exobots sedan and SUV as the kingdom’s initial domestically made cars. This launch advances Saudi Arabia’s Vision 2030 goal to diversify its economy by expanding local manufacturing and reducing dependence on imported vehicles.

Saudi Crown Prince and Prime Minister Mohammed bin Salman officially unveiled the initial vehicles produced by CEER, a Saudi automotive manufacturer, during a ceremony held on Monday in Jeddah. The new models, launched under the Exobots brand, include a sedan and an SUV, marking the kingdom’s first domestically produced passenger cars.

This initiative represents a significant milestone in Saudi Arabia’s ambition to expand its automotive sector as part of the broader economic diversification plan outlined in Vision 2030. CEER plans to introduce a total of seven vehicle models over the next five years, signaling a sustained commitment to developing local manufacturing capabilities and reducing reliance on imported automobiles.

The launch reflects the government’s push to establish a foothold in the global automotive market while fostering innovation and job creation within the kingdom. Details about the technical specifications or pricing of the new vehicles have not been publicly disclosed.

By supporting companies like CEER, Saudi Arabia aims to enhance its industrial base and stimulate growth beyond the oil sector, aligning with long-term strategic goals to transform the kingdom’s economy.

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