In an effort to boost business during the pandemic, Justin Pichetrungsi, owner of Anajak Thai in Sherman Oaks, launched a weekly event called Thai Taco Tuesday. The initiative features a rotating menu combining Mexican and Thai flavors, offering tacos and tostadas with creative fusions. Since its inception, the event has become a popular fixture in the Los Angeles dining scene.

Pichetrungsi frequently invites notable chefs from across the city to collaborate on the evolving menu, adding variety and attracting a diverse clientele. This approach has helped maintain interest and excitement around the weekly event beyond its initial pandemic-related purpose.

Due to its growing popularity, Thai Taco Tuesday now operates primarily on a reservation basis. Diners can secure a spot by booking online, with reservations opening precisely at 9 a.m. 30 days in advance. This system has largely replaced the once lengthy wait times and queues that patrons endured in the event's early days.

The fusion of Mexican and Thai cuisine reflects Pichetrungsi’s innovative culinary style, merging distinct traditions into accessible, snack-sized dishes. Anajak Thai’s adaptation to the challenges posed by the pandemic through this unique concept demonstrates a creative strategy to sustain and grow the restaurant’s presence in a competitive market.