Sherri McMullen has been a prominent figure in bringing luxury fashion to the San Francisco Bay Area for nearly 20 years. Her boutique originally opened in Oakland in 2007 before relocating to Presidio Heights in San Francisco in 2024. Most recently, she inaugurated a new flagship store on Maiden Lane in September 2026.

McMullen chose San Francisco as the ideal location for her business because of the city’s unique blend of creativity, technology, and entrepreneurship. Her stores are designed as discovery spaces where established fashion houses are displayed alongside emerging designers, offering visitors a curated selection of pieces that each convey a distinct point of view. Despite San Francisco not being traditionally recognized as a major fashion hub, McMullen’s boutique has become a destination for designers such as Amy Smilovic and Henrik Vibskov, who frequently hold pop-up events and presentations there when visiting the city.

With extensive experience as a buyer, McMullen emphasizes that true luxury is defined by intention rather than price or brand name. She seeks out items marked by exceptional craftsmanship, originality, and a capacity to elicit an emotional connection. Her refined aesthetic has been informed by various experiences, including exploring antique markets like La Lagunilla in Mexico City and browsing the beauty offerings of Parisian pharmacies.

McMullen reflects on style as an expression of how a woman navigates the world around her. She cites Paris as a continuing source of inspiration, emphasizing the importance of experiencing the city beyond professional obligations. Her appreciation comes from wandering without fixed plans, revisiting favorite locations, discovering new galleries and restaurants, and observing the everyday lifestyles and fashions of its residents. This daily interplay of ease and beauty in Paris continues to influence her perspective and approach to fashion retail.