For years, Georgia and Armenia have ranked among the preferred summer holiday destinations for residents of the United Arab Emirates, thanks to their cooler climates, short flight durations, and straightforward visa procedures. However, this summer, travel agents report a noticeable shift in preferences, with many travelers exploring alternatives beyond the Caucasus region.
Destinations such as Koh Samui in Thailand, Ubud in Bali, Kandy in Sri Lanka, and the Masai Mara in Kenya have gained traction among UAE tourists looking for quieter, less-visited locations that offer diverse experiences without the complexities of visa requirements.
“While Georgia and Armenia remain popular, we are observing increased interest in other destinations this year,” said Subair Thekepurathvalappil, senior manager at Wisefox Tourism. He noted that Thailand, in particular, has seen strong demand, alongside Bali and Kenya. “Many travelers have previously visited the Caucasus and are now seeking new options,” he added. Packages to these destinations generally start at around 4,000 UAE dirhams per person, varying by travel dates, airline, and hotel class.
The trend appears to be driven not only by considerations of visa convenience but also by a desire for holidays combining relaxation, nature, and adventure while maintaining ease of travel arrangement. According to Pavan Poojary from Luxury Tourism, Thailand remains a leading option this summer. “Koh Samui is increasingly favored by travelers seeking a quieter beach experience,” he said. Bali, especially areas like Ubud, continues to attract visitors looking for cultural immersion and natural beauty, while Kenya draws those interested in safari experiences. Demand for these destinations tends to peak during school holiday periods.
Each location provides unique offerings. Koh Samui, Thailand’s second-largest island, is renowned for its white sandy beaches, luxury resorts, and tranquil environment, making it attractive to families and couples seeking a peaceful getaway. Ubud, situated in central Bali, is celebrated for its rice terraces, jungle resorts, temples, and wellness retreats, appealing to tourists interested in culture and nature rather than crowded beaches. Kandy, located in central Sri Lanka, offers cooler temperatures and draws visitors to its tea plantations, scenic train rides, and historic sites. Meanwhile, Masai Mara in Kenya remains a premier safari destination in Africa, where visitors can observe lions, elephants, giraffes, and other wildlife in their natural surroundings.
This emerging pattern underscores a growing appetite among UAE travelers for diverse, off-the-beaten-path experiences that balance convenience with authenticity.