Soufian Boucetta, a 24-year-old security guard, has landed a modelling contract following unexpected attention during his work at London Fashion Week. Boucetta was assigned to the Simone Rocha show, where he maintained his usual security duties despite the attention he received from attendees.

After the event, Boucetta discovered that a video capturing him on duty had gone viral on social media. The clip, which showed him standing by a door, was accompanied by a caption highlighting the interest he attracted, and it amassed approximately 900,000 views. This exposure led to Boucetta receiving offers from modelling agencies in Milan, Paris, and the United States.

Choosing to stay closer to home, Boucetta signed with London-based agency PRM. He has begun practising his catwalk skills and participated in several modelling sessions while continuing his security work. Originally from Spain and now based in Camberwell, south-east London, Boucetta said he has grown increasingly enthusiastic about modelling. His family and friends have expressed their support and excitement for his new venture.

Boucetta described the initial viral response as surprising but said he was accustomed to drawing attention in his security role. He continues to balance his security duties with his emerging career in modelling.