Sony Discontinues Japan Sales of Robotic Puppy 'aibo'

By the Editorial Team · Sunday, June 28, 2026

Sony will stop selling its aibo robotic puppy in Japan once current stock of the ERS-1000 model is sold out, though it will continue to provide support and maintain the product line internationally. This move indicates a shift in Sony’s domestic strategy while signaling ongoing commitment to future aibo developments despite no new model announcements yet.

Sony has announced it will cease sales of its robotic puppy, aibo, in Japan, signaling an end to the domestic availability of the interactive pet nearly eight years after the latest model was introduced. The company’s decision comes as it phases out remaining stock of the ERS-1000 version of aibo, which has been on the market since 2018.

The ERS-1000 model, a 30-centimeter-long android dog equipped with expressive eyes, flapping ears, and a camera embedded in its nose, quickly gained popularity upon release. It recorded approximately 20,000 units sold within the first six months in Japan. This launch marked a significant revival for Sony’s line of robotic pets, which originated in 1999 and saw multiple iterations until its hiatus in 2006. That initial run sold more than 150,000 units before Sony discontinued the product amid challenging business conditions and perceptions of the device as a niche luxury item.

In its announcement, Sony confirmed that while retail sales in Japan will stop once inventory is depleted, support services will continue. This includes technical assistance, replacement parts, and subscription-based cloud services that preserve the pet’s digital memories and personality development. Sony emphasized that the aibo business remains active, suggesting ongoing commitment to the product line even as it withdrew from the domestic retail market.

Regarding future plans for new aibo models, Sony stated it has no specific product details to share at present but reaffirmed its intention to develop new products and services to maintain the robotic companion’s appeal and relationship with owners.

Sony also noted that aibo will continue to be available in the United States, where it is sold for over $3,000. The product is not marketed in other international territories.

The announcement elicited a notable response from Japanese aibo owners and fans on social media platforms. Reactions included disappointment and concern about the robot’s future. Some expressed hope for a new generation of the device, with suggestions for features such as smaller size or alternative designs, including a cat-shaped companion.

As Sony scales back its Japanese sales, the company’s broader strategy for aibo’s evolution remains to be disclosed, leaving enthusiasts and observers to await further developments.

This article was reported by synthesizing coverage from multiple independent news outlets to present a balanced, unbiased account. Read about our editorial standards. Spotted an error? Let us know.