Sony Pictures Entertainment announced a $100 million strategic investment in immersive technology company Cosm on Wednesday, signaling the studio’s intent to expand its film and television properties into innovative experiential formats.
Based in Los Angeles, Cosm operates a network of dome-shaped venues featuring its “Shared Reality” technology, which projects live events such as sports and concerts onto large, curved LED screens that wrap around audiences. The venues aim to provide an immersive viewing experience distinct from traditional theaters or arenas.
As the lead investor in Cosm’s Series C funding round, Sony Pictures will acquire a minority stake in the company. The move aligns with Sony Pictures’ broader strategy to deepen its engagement with fandom and leverage technology to create new modes of storytelling and content consumption.
Ravi Ahuja, CEO of Sony Pictures, will join Cosm’s board of directors as part of the partnership. Cosm currently operates three dome venues in Los Angeles, Dallas, and Atlanta. The company plans to open additional locations in Detroit this September and Cleveland next year, with further expansions in the United States and internationally anticipated.
The investment by Sony Pictures represents a growing interest in immersive entertainment formats as studios seek to diversify revenue streams and enhance audience experiences beyond traditional cinema and streaming platforms.