SotoMethod, a New York City-based fitness studio known for its system-based workout programming, has selected Dallas as the location for its first expansion outside of its home market. The company announced plans for the new studio following strong online demand from Dallas area users, who have engaged with its digital offerings for several years.

The Dallas location will feature structured, repeatable classes with session sizes accommodating up to 34 participants, aiming to provide measurable fitness progress through consistent programming. Samantha Mashaal, chief operating officer of SotoMethod, emphasized that the expansion is a response to an established and active community of online subscribers in Dallas rather than an exploratory move into a new market. “Dallas members have shown up online for years, long before we signed a lease, and their consistency made the case for a studio before we did,” Mashaal said in an emailed statement.

SotoMethod’s workouts range from five to 50 minutes, focusing on efficient, system-based exercises designed for active professionals seeking tangible results. The company’s approach combines digital accessibility with the intention to develop in-person community spaces, reflecting a broader trend among fitness brands prioritizing hybrid models.

Dallas has recently attracted a range of fitness and lifestyle brands looking to capitalize on its growing consumer base. Addison Bay, an activewear company, is also preparing to enter the Texas market with a new location on Knox Street. The brand has gained national exposure, including an appearance on the Today Show, and caters to a similar demographic of health-conscious professionals.

As more companies like SotoMethod and Addison Bay expand operations in Dallas, the city continues to emerge as a strategic hub for national and regional growth within the fitness and wellness sectors. Both brands view the area’s established online followings and consumer interest as key drivers for their physical expansion plans.