The latest Marvel film, Spider-Man: Brand New Day, has set a new record for the highest-grossing opening day in the United States, earning $168 million on its first day in theaters. This surpasses the previous record of $157 million held by Avengers: Endgame, which debuted in 2019. The film stars British actor Tom Holland as the titular character and features Zendaya, Holland’s co-star and wife, whose on-screen chemistry has been noted by critics as a key factor in the movie’s appeal.

Released on Friday, Spider-Man: Brand New Day has already amassed $927 million in global box office revenue, positioning it to join the list of five films expected to surpass $1 billion worldwide in 2026. This achievement would mark the most successful year for theatrical releases since 2019, a period disrupted by the COVID-19 pandemic, which shifted many viewers toward streaming services.

Marvel Studios president Kevin Feige commented on the film’s debut, expressing gratitude to audiences for watching the movie in cinemas as intended. He credited the enduring popularity of Marvel’s characters and their strong connection with audiences for the film’s success. Industry analysts are currently monitoring box office receipts over the weekend to determine whether Spider-Man: Brand New Day will also claim the record for the biggest opening weekend, currently held by Avengers: Endgame.

The film’s release has generated significant interest in the United Kingdom as well, with large crowds gathering at cinemas in London’s Leicester Square. This enthusiastic reception underscores the global appeal of the Marvel franchise and the continuing draw of its signature characters in the competitive theatrical market.