Singaporean artist Jahan Loh has teamed up with Formula 1 driver Lewis Hamilton’s lifestyle brand, Plus44, to create a limited-edition streetwear collection that debuted earlier this month. The collaboration, which began in June, features 30 pieces incorporating Loh’s distinctive spacemen imagery and a camouflage pattern inspired by the speed and intensity of F1 racing.
The “Plus44 Marina Spaceport” line officially launched on October 5 at Plus44’s pop-up store in Marina Bay Sands, Singapore. This marks the London-based brand’s first Southeast Asian retail presence since its establishment three years ago. The collection, which includes apparel, accessories, and a collectible spaceman figurine, will be available at the boutique until October 11 and online through the brand’s webstore, with prices ranging from SGD 30 for smaller items to SGD 245 for windbreakers.
Central to the design is a graphic reimagining of Marina Bay as a futuristic shuttle launchpad, featuring Hamilton portrayed as one of Loh’s signature spacemen wearing an astronaut suit emblazoned with Hamilton’s racing number, 44—the same as the United Kingdom’s calling code. Loh described a conceptual link between the extreme physical and mental demands placed on F1 drivers and the experience of spaceflight, suggesting that Hamilton embodies the qualities of a spacecraft pilot.
Loh’s creative process included detailed paintings, art toys, and preparatory sketches, which were featured in an exhibition held at ART:CO gallery on October 8. The exhibition showcased a large painting of the Hamilton spaceman taking off from Marina Bay, dispelling online speculation that the central graphic of the collaboration was AI-generated.
The camouflage pattern in the collection derives from the visual effects of an F1 car’s exhaust at high speed, with smoke, flames, sparks, and heat represented as abstract “nebulae and cosmic matter.” One variation of the print integrates dragon motifs, symbolizing both royalty and victory to reflect Hamilton’s record seven world championships and 106 race wins. The dragon also serves as a nod to Asian culture and Loh’s Singaporean roots.
Loh, who has previously worked with prominent figures in streetwear such as Pharrell Williams and the Japanese brands Billionaire Boys Club and BAPE, noted the challenge of translating his artworks onto fabric, emphasizing the dynamic nature of clothing compared to painting.
A longtime fan of camouflage since 2010, Loh said he was intrigued by its dual nature—originally designed to conceal, yet often worn to stand out. For Plus44, he reinterpreted camouflage as “camouflage for movement,” abstracting the speed and energy of racing into the pattern itself.
Loh’s interest in space and spacemen dates back to his youth. He began painting spacemen figures in 2004, initially as a commentary on global environmental issues such as the ozone layer depletion. Over time, the smiling spacemen evolved into symbols of migration, identity, and human adaptability amid technological and environmental changes. Loh envisions a future where space travel becomes as routine as air travel and believes the spaceman serves as a metaphor for humanity's ongoing transition between physical and digital realities.
The collaboration with Plus44 marks Loh as the first Singaporean artist to join a roster that includes names like Japanese artist Takashi Murakami and British illustrator Ralph Steadman, underlining his growing international profile in the intersection of art, fashion, and technology.