Starbucks is exploring the potential sale of a majority stake in its Japanese operations, a move that could value the business at around $3 billion. The company has reached out to several financial advisers to evaluate strategic options for the unit, signaling openness to relinquishing a controlling interest.

Since opening its first store outside North America in Tokyo in 1996, Starbucks has expanded its presence to more than 1,800 locations across Japan. These outlets represent nearly 9 percent of the company’s global footprint, highlighting the market’s importance within Starbucks’ international portfolio. A company spokesperson noted that Starbucks Japan remains a robust business with strong brand loyalty and a trusted reputation established over three decades. The spokesman added that the company continually reassesses its operational structure to maximize customer engagement and shareholder value.

Starbucks gained full ownership of its Japanese business in 2014 by acquiring the remaining 60.5 percent stake from former partner Sazaby League for $914 million. The move followed a period of partnership that had accelerated the brand’s growth within Japan. Since then, Starbucks has operated the unit as a wholly owned subsidiary.

Under CEO Brian Niccol’s leadership, which began two years ago, Starbucks has emphasized store renovations and strategies aimed at boosting customer traffic. This approach contributed to stronger-than-expected third-quarter financial results, announced in July, prompting the company to increase its full-year sales and profit forecasts. Comparable store sales in its international segment grew by 5.7 percent during the quarter, with the Japanese market identified as a significant driver behind this growth.

Starbucks’ international operations have recently undergone other structural changes. Last year, the company relinquished control of its mainland China business to Boyu Capital in a transaction valuing that unit at approximately $4 billion. The Chinese market has become increasingly competitive due to the rise of domestic coffee chains.

Founded in 1971 by three college friends who opened a coffee bean store, Starbucks has steadily expanded outside the United States over the past three decades. The company entered the United Kingdom in 1998 through the acquisition of Seattle Coffee Company and launched its Australian operations in Sydney in 2000. The Japanese market continues to be a critical component of Starbucks’ global growth strategy.