Stellantis NV unveiled a comprehensive €60 billion ($96 billion) investment plan on Thursday, aiming to roll out 60 new vehicle models by 2030 as part of a broader strategy to revive its business under CEO Antonio Filosa. The plan marks a strategic pivot that emphasizes partnerships, a focus on core brands, and better utilization of manufacturing capacity amid ongoing challenges in key markets.

The European automaker, which was formed in 2021 through the merger of Fiat Chrysler Automobiles and PSA Group, intends to maintain all 14 of its brands, including Jeep, Ram, Peugeot, Fiat, Chrysler, Citroën, Dodge, Opel, Alfa Romeo, Maserati, and others. Filosa, who took the helm in June last year, said the approach would avoid plant closures despite a planned reduction of 800,000 vehicles in European production capacity.

A key element of the strategy is channeling 70 percent of product and brand investment into four global leaders: Jeep, Ram, Peugeot, and Fiat. These brands will spearhead the launch of 29 fully electric vehicles, with a portfolio also including internal combustion and hybrid models. The group plans to focus particularly on expanding the availability of affordable vehicles, including several priced below $30,000, to regain market share in North America. Stellantis aims to increase revenues in the region by 25 percent, addressing dealer concerns about previous shortages of lower-cost models.

In the U.S., the plan outlines the introduction of 11 all-new vehicles, with an emphasis on Jeep and Ram. This includes the reintroduction of popular models like the Jeep Cherokee and bringing back the 5.7-liter Hemi V8 engine for the Ram 1500 pickup. Chrysler will receive three new compact SUVs, at least one priced under $30,000, while Ram plans to add midsize and compact trucks to its traditionally full-size pickup lineup.

Filosa’s approach signals a departure from the previous CEO Carlos Tavares’s strategy, which focused heavily on high-margin trucks and SUVs but resulted in inventory gluts and limited affordable options, contributing to a $26 billion net loss in 2025, partly due to an extensive charge tied to the electric vehicle expansion.

Partnerships are central to the new plan, with Stellantis collaborating with Chinese companies Leapmotor and Dongfeng, Indian automaker Tata Motors and Jaguar Land Rover, and technology firms in software and autonomous driving. The automaker is also turning underused factories into contract manufacturing hubs to better monetize excess capacity. For instance, Stellantis plans to transfer one of its Spanish factories to Leapmotor and will jointly produce high-end electric vehicles with Dongfeng at French plants.

Investors’ reactions have been mixed. Shares in Milan fell 2 percent following the announcement, reflecting some disappointment over the absence of more radical restructuring. Concerns have been raised about execution risks and the lack of clarity regarding possible divestment of less strategic brands. Nevertheless, some dealers, such as a Seattle-based Stellantis dealer, welcomed the emphasis on affordable vehicles as responsive to market demands.

Overall, Stellantis’s latest multibillion-euro strategy aims to foster sustainable, profitable growth by leveraging its diverse brand portfolio, focusing investments on core segments, and embracing collaborations to share costs and accelerate innovation.