Syarikat Takaful Malaysia Keluarga Bhd (STMB) is expected to maintain its growth momentum and dividend payouts despite the ongoing transition to Bank Negara Malaysia’s enhanced regulatory risk-based capital framework, according to an analysis by Hong Leong Investment Bank (HLIB) Research.
The firm’s strong capital adequacy ratio, which exceeds 200%, combined with disciplined cost management and an anticipated blended annual contractual service margin (CSM) release of around 15%, are seen as key factors supporting STMB’s resilience. The company is also actively diversifying its portfolio away from its historically credit-heavy Family Takaful segment, with a focus on expanding its regular contribution business, which is emerging as its next significant growth driver.
In 2025, STMB held a 14.1% market share of the annualised premium equivalent (APE) in the takaful sector, benefiting from increased bancatakaful penetration. The regular contribution APE reached RM142 million last year, and management has set an ambitious target of over 30% annual growth for this segment. This expansion is expected to be supported by deeper engagement with existing bank partners and a broader product range.
Credit businesses remain highly profitable for STMB, with personal financing accounting for more than 70% of underwriting. Since personal financing products typically have shorter durations of five to seven years compared to mortgages, the related CSM is realized more quickly. This dynamic, coupled with the growing regular contribution portfolio, is projected to extend the company’s earnings horizon and enhance diversification.
In addition to product diversification on the insurance side, STMB aims to expand its digital takaful platform and its Kaotim brand beyond the current offerings, which include four products. The company plans to introduce travel, personal accident, savings, and retirement products, moving toward a comprehensive direct-to-consumer digital takaful platform. Management is prioritizing the expansion of product offerings and the strengthening of digital infrastructure before intensifying marketing efforts, with the expectation that digitalization will reduce distribution costs and improve operating leverage.
However, the proposed RM1.6 billion acquisition of Takaful Ikhlas Family and Takaful Ikhlas General by Bank Rakyat presents a potential medium-term risk to STMB’s bancatakaful business. While the current partnership between STMB and Bank Rakyat remains unchanged, analysts highlight the possibility that Bank Rakyat may gradually internalize takaful distribution through Takaful Ikhlas. Such a shift could reduce STMB’s new business contributions and CSM generation, though the exact impact remains unclear due to uncertainties surrounding contracts, timing, and product allocation.
HLIB Research characterizes this risk primarily as one of channel concentration rather than a fundamental threat to STMB’s growth potential. The company is actively fostering relationships with other Tier-2 banks and accelerating the development of Kaotim as an owned distribution channel. This strategy could decrease reliance on bancassurance partners and enhance profitability by eliminating agency commissions.
HLIB Research maintains a "buy" recommendation on STMB shares, with a target price of RM4.13 per share.
