Job seekers increasingly face challenges in securing employment despite the ease of submitting numerous online applications. The convenience of clicking "apply" multiple times can create the illusion that success is a matter of volume. However, experts suggest that this approach may be counterproductive, as many résumés end up lost in automated sorting systems before ever reaching a hiring manager.
Andy Molinsky, writing for Forbes, points out that résumé portals often receive hundreds of submissions for a single position, with initial screening conducted by keyword algorithms. Simply increasing the number of applications adds candidates to an ever-growing pool, reducing the likelihood of standing out.
To improve chances of success, experts recommend job seekers shift their focus from mass applications to targeted strategies. Reengaging with one’s existing professional network is considered a key step. Rather than seeking new contacts exclusively, reconnecting with former colleagues or acquaintances can open doors to unadvertised opportunities and valuable referrals. Approaching these contacts with a genuine interest in their current work, rather than immediately requesting job leads, can foster meaningful conversations and indirect introductions.
Customizing application materials is also critical. Tailoring résumés and cover letters to align with the specific requirements and culture of each target employer demonstrates a clear understanding of the role and illustrates how the candidate’s experience meets those needs. Highlighting concrete examples of accomplishments can provide evidence of readiness and effectiveness, making the application more compelling.
Recent data suggests caution regarding overreliance on artificial intelligence (AI) for résumé creation. A study by career services platform Kickresume found that résumés drafted by humans generally received better responses than those produced solely by AI without human refinement. A 2026 survey of hiring managers conducted by Resume Genius revealed that 76 percent found AI-generated résumés less effective in conveying candidates’ actual career achievements, while 72 percent felt such résumés gave the impression of lower skill levels.
Recognizing the importance of uniquely human attributes is also essential. Employers increasingly seek candidates who demonstrate interpersonal and organizational skills—qualities that may not always be highlighted in traditional résumés. Job seekers are encouraged to use storytelling techniques to showcase these competencies, citing examples of leadership, problem-solving, or team-building activities that enriched their previous workplaces.
Overall, adopting a more strategic, personalized approach—leveraging network connections, emphasizing distinctive skills, and carefully engineering application documents—can improve job seekers’ prospects beyond the limitations of automated sorting systems.