A new film festival, Sweater Weather, is set to make its debut this weekend at City Hall Plaza in Boston, bringing a fresh cultural event to the public space. Scheduled for this Saturday starting at 2 p.m., the free festival aims to bridge the gap between Massachusetts’ film industry and the broader community, including aspiring professionals, content creators, and casual fans.

Co-founded by Ray Fuschetti, Vincent Henry, and John Whoriskey Jr., Sweater Weather Films is a production company formed by three New England natives with backgrounds in television and film. Fuschetti, an Emmy-winning documentarian, along with Henry, a cinematographer, and Whoriskey, a filmmaker and former location scout, conceived the festival as a way to highlight the local film economy and counter the perception that advancing in the industry requires relocating to major hubs like Los Angeles or New York.

The event’s programming includes panel discussions moderated by TV reporter Lisa Gresci, featuring industry professionals such as producers involved with the hit Apple TV series "Ted Lasso." These panels will cover topics like breaking into on-camera roles and the staffing processes behind production teams. Additionally, finalists from a vertical short-film contest will be showcased.

The festival will culminate with a screening of the final two episodes from season one of "Widow’s Bay," a Massachusetts-filmed supernatural series recognized with Emmy awards, presented on a 60-foot outdoor screen. Alongside the film and conversation components, Sweater Weather will offer interactive activations including a professional-style photo booth, a Sam Adams beer garden, and a petting zoo featuring cows.

The festival’s name reflects a regional connection, with Henry explaining it evokes the cozy, autumnal atmosphere familiar to New Englanders—”pumpkin spice, cider doughnuts,” and all. The founders hope the event fosters an inviting environment free of exclusivity or “gatekeeping,” encouraging attendees to freely ask questions and gain insights into the Bay State’s film industry.

The idea came together quickly after the partners learned of a grant opportunity from the Mayor’s Office of Arts and Culture just weeks before the festival date. Despite the short lead time, they have pushed ahead with plans, prepared to hold the event rain or shine. Attendees are encouraged to contribute to a local clothing drive by bringing new or gently used sweaters or coats for donation.

While the organizers acknowledge the presence of established Boston-area festivals like Boston Calling, which had its start at City Hall Plaza before relocating to Harvard’s Athletic Complex, they emphasize that Sweater Weather is charting its own course with ambitions to grow into a unique regional attraction, akin to Austin’s South by Southwest.

“We don’t want to be the next Boston Calling,” Fuschetti said. “We want to be the first Sweater Weather.”