AXS, a Los Angeles-based company specializing in advanced ticketing and live event technology, has appointed Sweta Patel as its new chief marketing officer. Patel will lead the company’s global marketing efforts, concentrating on strategies to strengthen fan engagement across both digital platforms and live experiences. Her responsibilities will also include increasing value for partners and driving demand generation. The company aims to leverage her expertise to enhance its market position and expand its reach in the competitive live event industry.
Business
Sweta Patel Named Chief Marketing Officer at AXS
AXS has named Sweta Patel as its new chief marketing officer to oversee global marketing strategies. Patel will focus on boosting fan engagement and partner value to help AXS grow its presence in the live event market.
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