A longstanding debate over the proper order of spreading jam and cream on a scone has gained fresh attention following a recent nationwide poll conducted by the coffee chain Costa. The results indicate a clear preference among Britons for applying jam first, consistent with the traditional Cornish method.

According to the poll, 71% of respondents said they prefer jam to be spread before cream, while 29% support the Devonshire style of cream first. The findings come amid a resurgence of interest in the cream tea tradition, with over half of younger participants noting its growing popularity on social media platforms such as TikTok.

The survey also revealed that about a third of people hold strong opinions on the correct procedure, with 36% asserting they follow a “correct” method and 37% admitting to having judged others for their approach. Additionally, 22% reported having engaged in heated discussions with friends about the jam-versus-cream question. Beyond the order of toppings, the poll found that 55% of Britons pronounce “scone” to rhyme with “gone,” while 45% favor the rhyme with “bone.”

In an effort to bridge the divide, Costa introduced a “half-and-half” scone that simultaneously combines jam and cream using a specially designed dual piping bag. This innovation was unveiled in Saltash, Cornwall, where the mayors of Saltash and Kingsbridge, Brian Stoyel and Julia Wingate respectively, were served the new creation. Cllr Stoyel described the scone as “delicious” and noted that it demonstrated how compromise can sometimes be more fruitful than settling the debate.

Costa’s spokesperson Andrea Stewart emphasized the playful nature of the solution, highlighting it as a way to celebrate both regional traditions rather than choosing one over the other.

The debate remains lively, reflecting cultural and regional pride around this beloved British teatime staple. While tradition and personal preference continue to influence how people enjoy their scones, the emergence of hybrid options suggests a willingness to embrace new approaches that respect differing views.