Talabat, a leading everyday app in the Middle East and North Africa, has become the Platinum Sponsor of the Kuwait National Football Team for the 2026-2027 season. The sponsorship agreement, established in partnership with the Kuwait Football Association (KFA), underscores the company’s commitment to supporting Kuwaiti sports and enhancing fan engagement with the team, commonly known as “Al-Azraq.”
The partnership comes as the national team prepares for a series of regional and continental competitions. Talabat’s involvement aims to provide both financial backing for the team and new opportunities for fans to connect with the players and follow the sport more closely throughout the season. This collaboration also highlights the growing role of the private sector in fostering the development of football in Kuwait.
Football holds significant cultural and social importance in Kuwait, bringing together fans across different demographics. Talabat plans to leverage its sponsorship to extend beyond traditional branding by introducing initiatives and offers aimed at enriching the overall fan experience. These efforts will be integrated within the app’s platform, including dedicated campaigns and exclusive match-day promotions.
Abdullah Al-Mansour, Director of Corporate Affairs at talabat Kuwait, expressed pride in the partnership, emphasizing the central role football plays in Kuwaiti life. He said the sponsorship provides an opportunity not only to support the athletes but also to share and enhance the passion of fans through more meaningful engagement during critical moments in the sporting calendar.
Sheikh Ahmad Al-Yousef Al-Sabah, president of the Kuwait Football Association, welcomed talabat’s investment as a valuable contribution from the private sector. He noted that such partnerships are essential for creating an environment conducive to the national team’s success and for bolstering Kuwaiti football’s standing in regional and international arenas.
As part of the sponsorship, talabat will facilitate a series of community activations aimed at fostering a deeper connection between football fans and the national team. These activities are expected to generate increased enthusiasm and participation, reflecting talabat’s broader approach to community engagement through shared cultural interests.
The sponsorship marks a strategic alignment for talabat, combining corporate support for national sports with initiatives designed to deliver tangible benefits to Kuwaiti football supporters. Throughout the 2026-2027 season, talabat aims to maintain a visible presence alongside the team, strengthening the bond between the club, its athletes, and the nation's football-loving public.