Tate McRae Launches New Perfume Tate 01

By the Editorial Team · Sunday, October 11, 2026

Canadian singer-songwriter Tate McRae launched her first fragrance, Tate 01, at an event in New York City, marking her debut in the beauty industry. The scent, promoted through a campaign directed by Mario Sorrenti, aims to expand McRae’s brand by blending her artistic style with a fresh, floral perfume.

Canadian singer-songwriter Tate McRae introduced her new fragrance, Tate 01, during a launch event held in New York City on Thursday. The unveiling marked a new venture for McRae, who has gained recognition for her music as well as her distinctive personal style.

Earlier in the month, McRae released a promotional video for the scent, which was directed by Italian-American photographer Mario Sorrenti. The campaign highlights the artistic vision behind the perfume, positioning it as a key element of her expanding brand. At the event, McRae appeared in a satin mini dress, reflecting the elegance associated with the new fragrance.

Tate 01 represents McRae’s entry into the beauty market, complementing her ongoing career in the entertainment industry. Details regarding the fragrance’s composition or availability have not been extensively disclosed, but initial promotional materials emphasize a fresh, floral character.

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