Taylor Swift has secured the top spot in calendar sales for 2027, propelled by her recent wedding and the widespread success of her ongoing Eras Tour. The 36-year-old singer-songwriter’s new calendars feature images from her record-breaking 149-date tour and mark a significant rise in sales compared to last year’s rankings.

The 2027 calendars showcase a variety of striking photographs, including Swift in a glittering bodysuit and boots for January, colorful confetti scenes in April, and a canary yellow outfit she wore during a Paris performance in May. By August, the calendars capture the artist embracing tassel-adorned fashion, reflecting her evolving style throughout the year.

Swift married NFL star Travis Kelce in July, an event that drew considerable media attention and contributed to the heightened demand for merchandise related to the pop icon. The Eras Tour, now recognized as the highest-grossing tour in history, has solidified her position at the forefront of the music industry while boosting interest in her branded products.

Last year, despite Swift’s prominence, her calendar ranked third in sales, lagging behind those featuring Oasis and Sir Cliff Richard. Daniel Prince, managing director of the calendar production company Danilo Promotions, attributed the surge in sales to the sustained public fascination with Swift following her wedding and ongoing career achievements. He noted that fans are eager to “have Taylor on their walls throughout 2027,” particularly in the lead-up to the holiday season.

The calendars are available in three formats: a mini version priced at £5.99, alongside A3 and square options priced at £10.99 each, catering to various consumer preferences. The combination of Swift’s continued commercial momentum and personal milestones has clearly translated into strong merchandise performance heading into the new year.