Taylor Townsend Debuts Custom Tennis Outfit at U.S. Open

By the Editorial Team · Tuesday, September 1, 2026

Taylor Townsend defeated No. 20 seed Maja Chwalinska in straight sets at the U.S. Open while debuting a custom-designed outfit she created herself. This marks her first time designing her own tennis apparel, highlighting her efforts to combine fashion with the demands of the professional tennis schedule.

American tennis player Taylor Townsend made a notable statement at the U.S. Open, defeating No. 20 seed Maja Chwalinska in straight sets, 6-2, 6-3, while wearing a custom-designed outfit of her own creation. The ensemble, featuring red, white, and black colors with a mesh top and tassels around the waist, marks Townsend’s first foray into designing her own on-court apparel.

Townsend emphasized the challenges involved in blending fashion design with the rapid pace of the professional tennis calendar. “This is something that I wanted to do from the beginning when I first came and created my own brand,” she said, explaining the difficulty in developing and producing custom looks within the sport's fast turnaround times. She noted the constant cycle of tournaments, highlighting the need to prepare new outfits for each event, including the upcoming Asia Swing. Townsend credited her design team for their ability to bring her concepts to life efficiently.

The 5-time U.S. Open outfit lineup reflects Townsend’s ongoing approach to personal branding and engagement with fans. A long-time favorite in New York, she recently hosted a “welcome to the U.S. Open” event and has been actively exploring the city, including trying out a Citi Bike for the first time. Townsend is scheduled to face wild card entrant Taylah Preston in the tournament’s second round.

In other U.S. Open news, Matteo Berrettini posted a straight-sets victory over Stan Wawrinka on the Grandstand court, winning 7-6 (4), 7-6 (3), 6-0. Meanwhile, rising star Alexandra Eala from the Philippines is poised to attract large crowds as she returns to Flushing Meadows. Eala, 21, will play against American qualifier Mary Stoiana in a first-round match scheduled for Tuesday night.

Eala has significantly expanded her profile over the past year, surpassing one million Instagram followers following her standout performance at the Miami Open, where she defeated top players Madison Keys and Iga Swiatek. Her social media presence has since doubled, and Filipino fans are expected to bring considerable support, waving national flags in the stands during her matches.

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