Tesco has begun replacing traditional barcodes with QR codes on one of its own-brand product lines, marking a significant development in retail technology aimed at improving stock management and reducing food waste. The supermarket introduced QR codes on 13 varieties of its own-brand sausages, making them the first products in its range to adopt the new system.

The new QR codes store data more efficiently than conventional barcodes, using a square pattern that can be scanned by smartphones and in-store devices. This technology allows for greater detail to be embedded within each code, such as batch-specific information, which can enhance product traceability. In the event of a product recall, retailers will be able to target individual batches rather than removing entire stock lines from shelves.

Tesco’s development and change director, Peter Draper, highlighted that while the switch will be subtle for customers at the checkout, it represents a major advancement for the retail sector. According to Draper, the move will support better ordering accuracy and stock control, ultimately contributing to a reduction in food waste. Customers will also gain access to expanded product information, including recipes, nutritional content, allergen details, and recycling guidance, through the QR codes.

This initiative forms part of a broader industry trend led by GS1, the global organization that oversees barcode standards. Several major consumer goods companies, including L’Oreal, Unilever, and Procter & Gamble, have already started integrating QR codes into their packaging. GS1 chief executive Anne Godfrey noted that QR codes are expected to replace traditional barcodes across the retail sector, offering a more comprehensive information platform for consumers.

Tesco’s adoption of QR codes marks a step forward in how retailers can leverage technology not only to streamline internal operations but also to enhance the shopping experience and encourage more sustainable consumption patterns.