Durian Tembaga Bukit Kemuning, a distinctive durian variety native to Bukit Kemuning in Kijal, Terengganu, is gaining recognition for its unique flavor and potential to compete with popular Malaysian durians like Musang King and Black Thorn. Orchard owner Hassim Ibrahim, who manages a plantation spanning more than one hectare, said the fruit's thick flesh, rich and slightly bitter creamy taste, and distinctive aroma set it apart within the state's durian offerings.

Hassim’s orchard contains approximately 30 durian trees, including the only surviving Durian Tembaga Bukit Kemuning tree in the area, which is now over 20 years old. The orchard, purchased six years ago, is part of Bukit Kemuning’s durian-growing community, comprising around 100 cultivators overseeing a combined 150 hectares. Despite a barren period lasting four years, Hassim reported a successful harvest this season, crediting the improved yield to various fertilizers provided by the Terengganu State Agriculture Department over the past two years. The solitary Durian Tembaga Bukit Kemuning tree yielded more than 200 fruits, which Hassim is selling at RM8.50 per kilogram.

The variety’s exceptional taste recently earned it the Best Durian award in a competition held alongside a community event in Bukit Kemuning. The event was officiated by Datuk Razali Idris, chairman of the state’s tourism, culture, environment and climate change committee and Kijal assemblyman, who highlighted the historical significance of Bukit Kemuning durians. During the 1980s and 1990s, these durians were widely recognized and highly sought after throughout Malaysia.

In an effort to revive the local durian’s reputation, the Terengganu state government has directed its agricultural department to conduct research focused on seed propagation to facilitate commercial cultivation on a larger scale. Razali expressed optimism that Durian Tembaga Bukit Kemuning could be established as a signature variety of Terengganu, potentially boosting agritourism in Bukit Kemuning by attracting visitors interested in the region’s unique agricultural products.

The government's support aims to rejuvenate Bukit Kemuning’s durian industry and enhance the market presence of this rare variety, potentially positioning it as a notable competitor alongside other premium durians in Malaysia.