The competition to identify the leading pair of aspiring art dealers has entered a pivotal stage, with the four remaining teams each pursuing distinct strategies. As part of the contest, which awards the winning duo with £50,000 worth of British artwork, the participants have split locations to advance their efforts.

Two teams traveled to Berlin to select an artist whose work they will promote through an online auction. This phase allows the contestants to engage directly with the European art scene and identify pieces they believe will resonate with prospective buyers in the digital marketplace.

Meanwhile, the other two pairs remained in London to focus on generating public interest and visibility for their chosen artists. Their task is described as an effort to “make some noise,” implying a campaign designed to raise awareness and enthusiasm around their offerings. The exact methods used to attract attention were not detailed.

Details surrounding the valuation criteria for the £50,000 prize—specifically how the artwork's worth is calculated and who determines the “brilliance” of each piece—have not been disclosed.

This round of the competition highlights the contrasting approaches to art sales in the contemporary market, balancing in-person artistic engagement with digital promotion and marketing strategies. The outcome will likely reflect the effectiveness of these differing tactics as the contestants vie to demonstrate their acumen as potential art dealers.