On July 25, 2018, The Independent initiated the Final Say campaign, advocating for a second referendum on the United Kingdom's withdrawal from the European Union. The campaign emerged amid ongoing challenges in the Brexit negotiations and increasing uncertainty regarding commitments made during the initial 2016 referendum.

At the time, Prime Minister Theresa May was facing significant difficulties in securing parliamentary approval for her proposed Brexit deal, reflecting a broader political impasse. The Independent’s campaign called for the British public to have the opportunity to vote on any final withdrawal agreement, arguing that such a step would ensure democratic legitimacy and clarity amid the complex and contentious negotiations.

The campaign highlighted concerns about the accuracy of information presented during the original referendum campaign, as well as the evolving implications of Brexit that had become apparent during subsequent negotiations. Supporters of the Final Say initiative believed that giving voters a direct choice on the terms of the final deal would address doubts and potential divisions arising from the process.

Conversely, opponents of a second referendum cautioned that revisiting the Brexit decision could undermine the principle of respecting the initial democratic result and prolong uncertainty both within the UK and in its relations with the EU. They argued that the focus should instead be on delivering Brexit in line with the original referendum mandate.

The Independent’s call reflected broader debates within the UK at that time about the best path forward amid political stalemate and growing public debate over Brexit's future. The campaign underscored ongoing divisions in British society and politics as the country navigated the unprecedented process of exiting the European Union.