The Duke and Duchess of Sussex have recently shifted focus to new personal and business ventures following their relocation from the United States to the United Kingdom. The Duchess of Sussex has expanded her entrepreneurial efforts, notably with the continued sale of fruit preserves under her brand, As Ever. The product lineup includes several jams and spreads, such as spiced apple alongside apricot, raspberry, strawberry, and blackberry varieties. These products reflect a connection to the local agricultural bounty, particularly from the Cotswolds where the couple now resides.
The move to the Cotswolds has raised questions about how their brand fits within the established local market for artisan goods. Competing in a region known for premium organic preserves, including high-end brands like Daylesford Organic and the Highgrove range associated with King Charles, the Duchess’s offerings have faced scrutiny over pricing and product positioning. As Ever’s raspberry jam, for example, is priced higher than regional competitors but does not hold organic certification nor directs proceeds to charity, unlike some local brands.
Meanwhile, Prince Harry is reportedly stepping back from external work commitments to focus on parental responsibilities. Earlier efforts to establish professional activity in the United States, including a year-long consultation with Spotify, produced limited concrete projects beyond casual interviews and promotional appearances. This has sparked discussions about the couple’s adaptation to life outside traditional royal roles and their ability to generate sustainable income streams.
Speculation about a potential return for the Duchess to the acting profession persists, but the viability of a significant career revival remains uncertain. Industry analysis suggests that while her public profile affords some opportunities, securing leading roles or long-term engagements in major productions would be challenging.
The Sussexes continue to engage in public discourse on social and political issues. Recently, they publicly criticized Meta, the parent company of Facebook, for its data practices related to children, highlighting a multibillion-dollar lawsuit faced by the tech giant. The couple positioned themselves as advocates for accountability and social justice, themes consistent with their prior activism.
However, their lifestyle choices have drawn criticism for perceived contradictions. Their residence in the predominantly white, affluent Cotswolds has prompted debate about the alignment of their message of combating inequality and promoting environmental sustainability with their own daily realities. Observers have noted the tension between the couple’s public statements on systemic issues and their personal circumstances, including private schooling for their children and frequent international travel.
As the Sussexes establish their new life in England, they remain figures of public interest, balancing personal ambitions with ongoing commitments to advocacy and business ventures. The outcomes of these efforts will likely continue to be closely scrutinized.