Three men have died following a fire in a single-story building in White City, west London, the London Fire Brigade (LFB) confirmed. The blaze was reported at approximately 7 p.m. on Saturday near Loftus Road, the home ground of Queens Park Rangers Football Club.

Firefighters rescued three men from the structure and paramedics treated them at the scene. Two of those rescued were pronounced dead there, while the third died later in a hospital.

The LFB deployed around 100 firefighters and 15 fire engines to the incident. It took emergency crews roughly two and a half hours to bring the fire under control.

Authorities have launched an investigation into the cause of the fire. Specialist fire investigation officers from the LFB, alongside the Metropolitan Police, are working to determine how the blaze started. No further details about the victims or the building involved have been released at this time.