Former TV and radio presenter Vernon Kay is lending his support to a new campaign aimed at helping young people secure employment. The initiative, known as Jobs Army, seeks to provide guidance and resources to job seekers facing the often challenging process of entering the workforce.

At 52, Kay emphasizes the value of a strong work ethic, describing it as fundamental to building a successful career. “Work hard, play hard. Enjoy your weekends but make sure it’s planted in the back of your noggin to have a great work ethic,” he said. Kay also shared practical advice for job interviews, including the simple but important step of presenting oneself neatly, such as ensuring shoes are polished. He encouraged candidates to remain persistent and to ask questions when uncertain, stressing the importance of balancing speaking up and listening during the job search.

Supporting the campaign from a more community-focused perspective, Jeannette Heaton, Enterprise & Employability Coordinator at OnSide Wigan Youth Zone in Greater Manchester, highlights the obstacles many young people face in finding work. Through her role at the youth centre, Heaton has assisted thousands of young individuals in gaining work experience and securing their first jobs by offering tailored advice and training in employability skills.

Heaton challenges the prevailing negative perception that younger generations lack motivation to work. “The people I see keep trying to get work and staying positive. It’s hard to keep going when you don’t even hear back from some employers,” she said. To counter this, she advises job seekers not to be discouraged by rejections, especially when applying to large companies where competition is fierce. Instead, she suggests exploring opportunities within local communities, which can sometimes be overlooked but less saturated.

Backing the Jobs Army campaign, Heaton underscores the importance of young people understanding the wide range of options available, including apprenticeships, work experience placements, and volunteering opportunities. She notes that many young people may lack confidence or feel uncertain about how to improve their employability, particularly if they have left education early or lack prior experience. The campaign aims to illuminate these pathways and provide supportive resources to assist in navigating the job market.

In addition to raising awareness, Heaton offers practical advice to young candidates on preparing their CVs, tailoring job applications, managing interview nerves, and the role of a strong personal statement. The overarching goal of Jobs Army is to equip young people with the skills and confidence needed to successfully transition into employment.