Sir Andy Street, former mayor of the West Midlands and current co-chair of the think tank Prosper UK, has called on Conservative Party co-chair Kemi Badenoch to focus on reclaiming voters who have shifted to Labour and the Liberal Democrats ahead of the next general election. He emphasised that simply targeting the emerging Reform Party would not be sufficient for the Tories to regain power.

Speaking about the party's future strategy, Sir Andy highlighted that more former Conservative supporters have either moved to rival parties or become disillusioned with all major political options before turning to Reform. He argued that reversing this trend requires the Conservatives to demonstrate they remain an inclusive and diverse political force.

Sir Andy credited Badenoch for helping to restore the Conservative Party’s credibility following its significant losses in the 2024 election. Nevertheless, he stressed the importance of broadening the party’s appeal beyond its current base if it is to have a viable chance of winning the next election cycle.

“We need to show that we are still a broad church,” Sir Andy said, indicating that re-engagement with voters who have left the party would be key to any future electoral success. His remarks suggest a strategic pivot aimed at addressing the shifting political landscape in the UK, where voter allegiances have become increasingly fragmented in recent years.