Bora Bora is advancing a distinctive approach to tourism that seeks to balance environmental preservation, cultural heritage, and economic development, according to Gaston Tong Sang, the long-serving mayor of the island. Known worldwide as a luxury travel destination, the island has implemented strict measures to manage visitor numbers and protect its natural resources.

The mayor highlighted the island’s unique assets, including its lagoon, landscapes, and Polynesian culture, emphasizing the responsibility to safeguard these for future generations. To maintain a sustainable tourism model, Bora Bora enforces a cap of 1,000 hotel rooms and restricts cruise ship arrivals to vessels carrying no more than 1,000 passengers. Additionally, only up to 2,000 visitors are allowed on the island at any one time alongside its approximately 11,000 residents.

This controlled approach prioritizes quality over volume, with the island’s iconic overwater bungalows designed not only for luxury but also ecological benefit. Modeled after traditional Polynesian elevated structures, the bungalow pilings serve as habitats for corals and fish, fostering underwater nurseries. To further protect marine life, the local government has proposed establishing a 570-hectare marine protected area through the practice of Rāhui, which restricts fishing and navigation to enable ecosystem recovery.

Looking ahead, the commune is exploring innovative technologies to reduce its environmental impact. It is testing Sea Water Air Conditioning systems and investigating Ocean Thermal Energy Conversion, aiming for a long-term transition to a zero-carbon energy footprint.

Mayor Tong Sang also highlighted the island’s historical ties with the United States, noting that Bora Bora’s connection to America dates back to World War II. He described Bora Bora as a place that welcomes visitors warmly while striving to preserve its cultural identity and promote resilience amid environmental challenges.