A recent survey indicates that the upcoming World Cup is influencing holiday plans for many in the UK, with nearly two in five people intending to adjust their summer travel dates to avoid missing the tournament. The poll, conducted among 2,000 UK adults and commissioned by insurer InsureandGo, found that 19 percent of respondents plan to take their summer holidays earlier than usual to return home before the World Cup begins, while 21 percent intend to travel abroad only after the competition concludes.

The football tournament, set to take place in the United States, Canada, and Mexico, runs from June 11 to July 19. The event's schedule appears to have particularly affected residents in the South East and East of England, where 44 percent of those surveyed said they would modify their usual holiday timing to accommodate the matches.

In addition to changing travel dates, nearly one in five people said they plan to watch World Cup fixtures while on holiday, with Spain and Italy cited as popular holiday destinations during the tournament period. This suggests that while some fans wish to be home for the games, others are looking to combine their love of football with travel.

Garry Nelson, a former professional footballer and head of corporate affairs at InsureandGo, commented on the findings, noting that despite global tensions, about two-thirds of UK adults still intend to take a summer holiday abroad this year. He added that many are adjusting plans to ensure they can enjoy the games either at home, in local pubs, or at outdoor screenings with friends and family.

However, the appeal of traveling to World Cup host cities in North America appears to be tempered by practical concerns. A recent report highlighted that hotel bookings in many US cities involved in the tournament have fallen below expectations, partly due to increased costs and visa challenges. This may be influencing some fans’ decisions to either delay or reconsider trips to the host countries during the World Cup period.

Overall, the survey demonstrates how the global event is shaping holiday behaviours across the UK, with fans balancing their desire to support the tournament with practical travel considerations.