New research indicates a growing trend among Australian consumers toward ordering larger beer servings in pubs and bars. A study conducted by business software company Square analyzed beer sales data from thousands of venues nationwide between June 2024 and May 2025, revealing a marked increase in the popularity of pints and jugs compared to smaller servings.

The findings show that sales of larger beer quantities—specifically pints and jugs—grew by 10 percent year-over-year, while smaller servings such as schooners experienced a 5 percent increase during the same period. Although smaller serves continue to outsell larger ones overall, the rate of growth for bigger servings is notably higher.

This shift has been linked to the phenomenon dubbed “boozeflation,” a term reflecting rising alcohol prices and the notion that consumers may be seeking greater value by purchasing larger volumes per order. As inflation affects the cost of alcoholic beverages, patrons appear to be adjusting their purchasing habits to maximize the quantity obtained in a single transaction.

The research does not provide specific demographic data about the consumers driving this change, but the nationwide scope of the study suggests that the trend is widespread across Australia. Industry analysts suggest that this behavior could have implications for licensees and producers alike, potentially influencing pricing strategies and promotional offers in the hospitality sector.

Overall, the data points to an evolving pattern of consumption where larger beer servings are gaining traction more rapidly than smaller ones, reflecting consumer responses to economic pressures within the Australian pub environment.