The TRENDS Group has underscored the importance of integrating media, research, and think tanks to combat misinformation and enhance public awareness, in a statement released on World Press Freedom Day, May 3, 2026. The organization emphasized that press freedom is a fundamental element for building knowledge societies and advancing sustainable development.

In its statement from Abu Dhabi, TRENDS highlighted that collaboration between journalism and research institutions creates a comprehensive ecosystem that produces evidence-based and analytical content. This approach, the group said, is essential for addressing the growing challenges posed by misinformation amid the complexities of the digital media environment.

TRENDS stressed that combining scientific depth with media discourse elevates the quality of information presented to the public, aiding in shaping informed and responsible public opinion. The group connected this approach with core human values that prioritize science and knowledge as foundations for social reforms and development.

The group also called for the responsible exercise of reason, dialogue, and respect in media practices to produce balanced reporting that benefits society. It pointed to the media’s critical role in safeguarding national awareness and countering disinformation efforts. By raising public understanding of threats to state security and stability, media organizations contribute to uncovering the truth.

Highlighting the link between freedom of the press and national responsibility, TRENDS urged adherence to professional ethics to maintain social cohesion and prevent the misuse of media platforms to incite unrest. The organization noted its efforts in fostering close cooperation among media outlets, research centers, and academic institutions both regionally and internationally. Among its initiatives are collaborative studies that integrate academic analysis with media coverage, as well as panel discussions and specialist seminars aimed at developing tools for improving knowledge content production.

TRENDS further emphasized that support for freedom of expression, as championed by UNESCO this year, must be accompanied by strengthened partnerships between media and research institutions. According to the group, such integration is crucial for building a knowledge-based media sector capable of anticipating future developments intelligently and contributing to regional and international peace and stability.