The provincial election campaign in Quebec officially began Thursday with Premier Christine Fréchette framing U.S. President Donald Trump as the central challenge facing the province. As the campaign unfolds over the next 39 days, parties are emphasizing their readiness to manage the fallout from escalating trade tensions between Canada and the United States, while the issue of Quebec sovereignty has receded into the background.

Fréchette, who succeeded François Legault as premier in April, opened the campaign in Quebec City by describing the current geopolitical climate as a “storm” driven by aggressive economic measures from the province’s largest trading partner. This rhetoric follows the recent collapse of Canada-U.S. trade negotiations, which resulted in the United States imposing 50 percent tariffs on approximately $28 billion worth of Canadian goods. Canada responded by announcing retaliatory tariffs on an equivalent value of American products, effective September 8.

U.S. Commerce Secretary Howard Lutnick suggested that the upcoming Quebec election factored into the breakdown of talks, accusing Prime Minister Mark Carney of contriving a dispute over French-language requirements to influence the provincial vote. Carney had previously highlighted U.S. concerns regarding language regulations, including those affecting online streaming platforms, as a key reason for ending negotiations. However, U.S. Trade Representative Jamieson Greer dismissed the notion that language issues were the cause of the deadlock.

Quebec voters are set to cast their ballots on October 5. The Parti Québécois (PQ), which has led in recent polls, has downplayed the timing of another sovereignty referendum. PQ Leader Paul St-Pierre Plamondon pledged last week not to pursue a referendum until after Trump leaves office in 2029, and during Thursday’s campaign launch, he made only a brief reference to independence plans. The PQ’s strategy appears to focus on emphasizing economic preparedness amid trade disruptions rather than sovereignty, reflecting broader public reluctance toward another referendum, currently supported by about 30 percent of Quebeckers.

Fréchette and her Coalition Avenir Québec (CAQ) party sought to present themselves as the stable choice amid uncertainty. However, opposition leaders accused Fréchette of leveraging the trade dispute to divert attention from the CAQ’s record after eight years in office. PQ Leader St-Pierre Plamondon argued that after two majority terms under the Legault-Fréchette leadership, the province is “on the brink of the precipice.”

The Quebec Liberal Party, currently the official opposition, has struggled to regain support under leader Charles Milliard. He criticized the CAQ’s emphasis on the trade conflict as political theatre aimed at consolidating their base late in the campaign. Polling suggests a fragmented electorate, with at least five parties competing to secure seats and a significant portion of voters—between 30 and 40 percent—still undecided.

Additional parties include the Quebec Conservatives, holding one seat and aiming to expand in regions around Quebec City, and the left-leaning Québec Solidaire, which seeks to maintain its limited presence despite lagging poll numbers.

Political analysts note that while the PQ is positioned to claim the most seats, the ultimate outcome remains uncertain given the crowded political field and fluctuating voter sentiment. Meanwhile, the debate over Quebec’s future independence continues to simmer but has yet to regain prominence in the election discourse.