The e-commerce market in the United Arab Emirates surged to Dh42.2 billion ($11.5 billion) in 2025, more than doubling from Dh17.6 billion in 2020, according to a report by EZDubai Logistics Hub and Euromonitor International. This significant growth underscores the expanding role of online retail in the country’s overall commerce landscape.

The report projects that the UAE’s e-commerce sector will continue to grow at a compound annual growth rate (CAGR) of 9.9 percent between 2026 and 2030, reaching Dh67.2 billion by the end of the decade. In 2025, e-commerce represented 15.7 percent of total retail sales in the UAE, with expectations that its share will exceed 20 percent by 2030.

Across the broader Middle East, North Africa, and South Asia (MENASA) region, the e-commerce market also experienced robust growth, rising to Dh519.2 billion in 2025 from Dh232.1 billion in 2020. It is forecast to approach Dh909.3 billion by 2030, reflecting a rapidly expanding digital marketplace across these interconnected economies.

Within the UAE’s online retail segment, apparel and footwear held the largest share in 2025, valued at Dh11.4 billion. This category was followed by consumer electronics and home care products. Additionally, the segment for consumer appliances is expected to see strong growth in the coming years, driven largely by high purchasing power among UAE consumers.

The growth patterns signal a continued shift in retail preferences toward digital platforms, supported by evolving consumer habits and increasing internet penetration throughout the region. The data suggests that e-commerce is becoming an increasingly critical element of the UAE’s retail economy and a key contributor to regional digital trade expansion.