Uber has halted its planned expansion of Uber Eats across several European countries to concentrate on a potential acquisition of German food delivery company Delivery Hero. The ride-hailing giant is reportedly considering a bid valued at around €10 billion (£8.7 billion) for the rival firm.
This strategic shift involves putting on hold the launch of Uber Eats services in five of seven markets originally targeted earlier this year. Among the countries affected are Austria, Norway, and Greece. These plans had been announced just five months prior, at which time Uber projected that the expansion would generate approximately £750 million in bookings.
Uber’s decision marks a significant change in its European operations, reflecting a broader ambition to consolidate its position in the competitive food delivery sector through a major acquisition. Delivery Hero operates a number of popular local food delivery platforms across Europe and other regions, making it a substantial player in the market.
Industry analysts suggest that if the takeover proceeds, it would represent one of the largest deals in the online food delivery space to date, potentially reshaping the competitive dynamics. However, the move could face regulatory scrutiny given the size and reach of both companies.
Uber has not confirmed the details of the potential transaction or the timeline for any deal. The company’s focus on the acquisition indicates a willingness to prioritize strategic growth through consolidation rather than organic expansion in the short term.
Delivery Hero’s response to the bid has not been publicly disclosed, and it remains unclear whether the company’s board and shareholders will entertain the offer.
The broader food delivery market in Europe continues to evolve rapidly, with numerous players vying for market share amid changing consumer habits and increasingly competitive conditions. Uber’s maneuver underscores the intensifying contest among leading platforms to secure dominance in key regional markets.