Consumers in the United Kingdom are increasingly turning to beans, lentils, and tofu as affordable and nutritious alternatives amid efforts to reduce food costs. According to data from market research firm NielsenIQ, sales of beans, pulses, and soya bean products rose by 7.3 percent in the first half of 2026 compared to the same period in 2025.

The growth was largely driven by a significant 23 percent increase in sales of dried lentils, which are among the cheapest protein sources available. This shift reflects a broader trend of shoppers cutting back on both traditional meat and plant-based meat substitutes, opting instead for more cost-effective ingredients that can support healthier diets.

Analysts suggest that economic pressures and rising grocery bills are influencing changing consumer habits, encouraging many to seek out staples like pulses that offer both budget-friendly pricing and nutritional benefits. The move toward beans and lentils also mirrors a growing awareness of sustainable food choices, as these crops typically have a lower environmental footprint compared to meat products.

While plant-based meat alternatives have gained popularity in recent years, their higher price points appear to be prompting some consumers to revert to more basic plant proteins. Tofu, another common source of plant protein, also saw increased demand over the period, reinforcing the preference for simple, versatile ingredients.

Retailers and manufacturers are responding to these trends by expanding their offerings in the beans and pulses category and promoting the affordability and health advantages of such products. As the cost-of-living challenges continue, consumer behavior is likely to maintain a focus on value and nutrition, driving ongoing growth in sales of legumes and related products.