Pubs across the United Kingdom are experiencing a surge in business as the country navigates its third heatwave of the year alongside major sporting events. Rising temperatures in southern and eastern England, combined with high-profile competitions such as England’s World Cup matches and Wimbledon, have driven increased foot traffic to beer gardens and pub venues.

Young’s, one of the nation’s leading pub operators, reported nearly a 10% increase in takings in recent weeks. The company credited prolonged periods of warm weather and a particularly strong late May Bank Holiday for boosting sales. Simon Dodd, Young’s chief executive, described the performance as “strong” amid what he characterized as a busy summer of sport and favorable outdoor conditions.

Data from the British Beer and Pub Association underscores the impact of football on consumption, revealing that 6 million pints were sold during England’s last-16 match against Mexico—1.25 million more than a typical Sunday night. Extended opening hours implemented by some establishments have also contributed to the uptick in business, providing patrons with greater access to local pubs.

Despite ongoing challenges in the hospitality sector, including rising energy costs and wage pressures, Young’s and other pub operators are expressing cautious optimism as they look ahead to the remainder of the year. The combination of sustained warm weather and continued sporting excitement appears to be offering the industry a welcome boost after several difficult seasons.