Venice is considering raising its daily tourist entry fee to as much as €30 and extending the period during which the charge applies, a senior city official said. Michele Zuin, the city’s budget and taxation councillor, indicated that the current fee of €5 to €10 does not sufficiently deter large numbers of day visitors, contributing to ongoing issues with overtourism.

Introduced in 2024 as a pioneering measure, the tourist entry fee is levied on day-trippers to help manage visitor flow and offset the strain on the city’s infrastructure. Early bookings allow travelers to pay a lower rate, and some groups, such as children under 14, are exempt. Last year, the fee was in effect on selected days from early April through late July, generating over €5.2 million from nearly 680,000 tickets sold.

Zuin told regional media that discussions are underway for the 2027 fee structure, which will require approval from the national government. While there has been speculation about charges possibly reaching up to €50, city officials appear open to settling on a maximum of €30. He emphasized that the current rate is too affordable to influence visitor behavior meaningfully.

Venice has long grappled with overtourism and a declining resident population. The fee aims to incentivize tourists to visit outside peak times, such as the May Day holiday, to alleviate congestion in the city center. Local authorities hope the increase will provide a stronger financial disincentive against large influxes of short-term visitors, thereby helping to protect Venice’s cultural heritage and improve residents’ quality of life.