Visa, a global leader in digital payments, has announced a special ticket pre-sale for cardholders ahead of the AFC Asian Cup Saudi Arabia 2027™. The pre-sale period will take place online from September 15 to 17, 2026, allowing Visa cardholders early access to general admission tickets prior to the official general sales launch on September 18, 2026.

As an Official Global Supporter of the tournament, Visa aims to provide fans with privileged opportunities to secure their attendance at one of Asia’s most prominent football events. Beyond ticket access, the company is also preparing a range of exclusive experiences for eligible cardholders designed to enrich their engagement with the tournament.

These planned activations include behind-the-scenes access such as coin toss participation, pre-match warm-up sessions, and pitch-side experiences. Additionally, a dedicated Kids Program will offer more than 1,000 young football enthusiasts, aged six to ten, the chance to walk onto the field alongside their favorite players.

Tarek Abdalla, Chief Marketing Officer for Central and Eastern Europe, Middle East and Africa at Visa, highlighted the unifying power of football and emphasized Visa’s commitment to bringing fans closer to the event. He described the pre-sale as an opportunity for cardholders to participate in what promises to be an unforgettable celebration of Asian football.

The AFC Asian Cup Saudi Arabia 2027™ is expected to draw significant attention across the continent, with Visa’s involvement reinforcing its role in supporting major sporting events and enhancing the fan experience through digital payment technology and exclusive access programs.