Visit Qatar has unveiled a new campaign that highlights the country’s attractions through the perspectives of Audi Revolut Formula 1 drivers Nico Hulkenberg and Gabriel Bortoleto. The initiative is part of Visit Qatar’s main partnership with the Audi Revolut F1 Team, showcasing a different side of Qatar beyond the racetrack.

The campaign video features Hulkenberg and Bortoleto stepping away from the competitive circuit to explore Qatar’s cultural heritage, adventurous activities, and renowned hospitality. Their journey is guided by Qatari rally driver Nasser Al Attiyah, who introduces the drivers to various elements that reflect the nation’s unique character. The campaign is presented under the tagline “Qatar. Driven by Discovery,” aiming to bring to life the country’s diverse tourism offerings.

This launch precedes Visit Qatar’s upcoming event in Madrid called “La Parada,” scheduled to open on September 9 at Plaza de Santiago. The activation seeks to engage Spanish audiences by blending Qatari culture with motorsport-themed experiences and local culinary delights. It also marks a celebration of the Audi Revolut F1 Team’s new phase.

Qatar continues to position itself as a prominent global destination for tourism and international sporting events. The collaboration with Audi Revolut F1 Team is designed to further elevate the country’s profile by creating innovative opportunities to promote its distinct tourism appeal to a worldwide audience.